2019: Top 5 Benefits of Email Marketing 

India Green x March 14, 2019

With the recent Facebook and its family of apps longest shut down in history since 2008 taking place on March 13, 2019, many small business owners and entrepreneurs like myself were in for a treat! Especially with Instagram being the worst performing app as a result of the shut down. Users were unable to post, share, or send new content and some were even locked out of their accounts. It wasn’t until yesterday that the value of email marketing had become clear !

An estimated 71% of Business Owners use Instagram. In 2018, there were 8 million business profiles on Instagram. 

Although Instagram and Facebook like many other social media platforms are beneficial to the growth and return on investment of business, it is important to consider and create other ways to connect to your prospects and for prospects to engage and keep up with your business. Shut downs, crashes, and glitches are unpredictable and bound to happen as we grow digitally. Don’t allow “technical difficulties” be the reason you go out of business. And for customers, don’t allow instagram to stop you from supporting your favorite brand!

I mean, it’s just Instagram right?

Here are some benefits I’ve noticed while working and building Urban Glow Cosmetics’ email list. It is not exactly where I want it as of yet, however I have witnessed amazing benefits not only for the business, but I see how much my prospects benefit and enjoy the experience as well. 

Email marketing is used by some of the largest businesses in the world! However, email marketing is not just for big brands with deep pockets.

In fact, email marketing is one of the best marketing methods available for small businesses with little to no budget.

Ready to make the most of your email list? Here are the top benefits of email marketing for small businesses and customers!

1. Build Strong Customer Relationships 

Your customers like to know that you’re thinking about them. They want to be made aware of the latest that is happening in your business. If they want to know, tell them! The customer is always right. Right?

Obviously, it is nearly impossible to reach out to all of your customers by phone or DM. Not to mention that would be a very time-consuming task. As if we need to add anything else to our To-Do Lists…email is the best way to quickly reach out with an update for your customers.

The latest product launch, your next big event, and any news about your business endeavors are all amazing topics for newsletters. If a customer has opted into receiving emails from you then you should not be shy about actually sending out emails and making contact with them. They signed up for a reason!

For customer, if you opt into newsletters be sure your actively checking them. Your favorite brand is working hard to communicate with you, plus who wouldn’t want exclusive information and discounts?

2. Build Credibility 

People support businesses of the people they trust. Creating content and products that not only appeals to your audience, but educate them as well. Show them why your brand is the brand for them. Show them why you are beneficial. 

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” ~ Simon Sinek

For example, Urban Glow Cosmetics is not just a skincare brand that produces skincare products. Urban Glow Cosmetics is an all natural health and wellness brand with values rooted community, transparency, education, and empowerment. We are on a mission to empower people to live healthy and happy lives through self-care! Because we strongly believe that what you put into your mind and body is important.

Because of our brand values and beliefs, we produce all natural and quality skincare products like our face masks and lavender collection that work to reflect our goals as a brand.

3. Become an Expert and Share Your Expertise

 As a small business owner, you are likely seen as a local or regional expert when it comes to your area of business. Whether its beauty or real estate, your content should reflect your knowledge.One way to further build this identity in the minds of consumers is to continue positioning yourself as an expert through the use of content.

Email marketing does not have to only be about delivering coupons and sale information. We can’t offer sales everyday or we’d go bankrupt! So, in addition to emails designed to drive traffic to your business, you can use email marketing to deliver unique content that your subscribers will enjoy reading or watching. It’s okay to ask consumers what they want and even better for consumers to lend us business owners some suggestions. We are here to provide content and service.

This not only build your reputation as an expert but it also builds the reputation of your business communications. People will be excited to receive emails from you … and READ them too!

4. Accessibility is KEY!

We all hate the feeling of being ignored! The worst thing to do is to make your customers feel like they are not heard or values. When social media fails (like yesterday), your business should not suffer. Your customers should not feel in the dark. Email marketing allows you to remain accessible to your audience whether they have questions or simply want to make a purchase. 

I check my email everyday, all day and I know I’m not the only one. I am easily accessible to my audience and I make it known. You can always reach me via text, email, social media DM, website contact form, etc.

~ India Green, CEO

Building a website and email list helps to maintain your relationships with your customers and brand audience. There are great, cost efficient tools available to assist in creating and building both websites and email lists. For more guidance on building you brand join Urban Glow Cosmetics’ email list and be the first to know about our brand focused blog posts !

5. Promote Website Traffic and Increase Sales!

Now we all know this was the goal all along! Who doesn’t like increased sales? Especially when you’re putting in so much work creating content and building connections and brand relationships. Email marketing allows customers to learn more about why you do what you do and the value behind your brand! You can embed links and codes exclusively that will direct your audience to visit your site.

Urban Glow Cosmetics is an all natural health and wellness brand with values rooted community, transparency, education, and empowerment. We are on a mission to empower people to live healthy and happy lives through self-care!

Sharing your journey, advise, and your time with your audience makes them genuinely want to support your cause and your goal. As mentioned, Urban Glow Cosmetics is more than a transaction. We offer inspiration, motivation, and empowerment to those who support our brand’s message. You aren't buying into a product, you’re investing in a lifestyle. The relationship does not end at “check-out”. 

I hope that whether you are a business owner or a consumer, you understand the importance of email marketing. Email marketing is a benefit for both the brand owner and the consumer, so proper usage from both parties effect its effectiveness.